The latest annual Zapmap survey, conducted in October 2024, provides comprehensive insights into the behaviors, attitudes, and satisfaction levels of electric vehicle (EV) drivers in the UK. The findings highlight the evolving nature of the EV charging landscape and the critical factors shaping driver preferences. As the adoption of EVs continues to rise, with over 1.3 million battery electric vehicles (BEVs) now on UK roads, the survey sheds light on both the progress and challenges in developing reliable and accessible charging infrastructure.
One key takeaway is the growing reliance on public charging networks, despite a significant proportion (79%) of drivers having access to home charging. Public charging usage remains essential, with 51% of respondents using these networks monthly. Satisfaction with public charging improved, scoring an average of 64 out of 100, reflecting advancements in reliability and infrastructure expansion, which has grown by 38% over the past year. Motorway service stations and rapid charging hubs emerged as the most favored locations, with 58% and 53% of drivers using these facilities, respectively. Conversely, supermarket charging has declined in popularity as free charging options have been phased out. Notably, the number of rapid and ultra-rapid hubs has nearly doubled in the past year, enhancing the convenience of en-route charging. EV driver satisfaction remains high, with an impressive average vehicle satisfaction score of 87 out of 100. Key motivations for EV ownership include cost-effectiveness, environmental benefits, and superior vehicle performance. The survey also revealed that fewer than 3% of drivers expressed a desire to return to internal combustion engine (ICE) vehicles, underscoring the growing appeal of EVs. Zapmap’s Head of Insights, Jade Edwards, emphasized the importance of continued investment in reliable and accessible charging infrastructure to support the ongoing transition to electric mobility, aligning with driver preferences and the expanding network of charging options.
