Vitesco Technologies, a leading international manufacturer of modern drive technologies and electrification solutions, impressed three times during the German Award 2021: As the jury announced, the young brand is one of winners in the categories “Corporate Identity” and “Brand Identity”. It was also recognized in the category “Web” with a “special mention”.
“Future-oriented design at the highest level equips the brand identity of the German automotive supplier for clean drivetrain technologies with a visual persuasive power,” the jury explains its decision: “Design excellence conveys a sustainable, innovative brand image.”
Only one year earlier, Vitesco Technologies had positioned itself as a pioneer in the electrification of vehicles with their own brand identity. Together with the Hamburg-based design agency loved, belonging to the thjnk group, the powertrain business area of the Continental Group developed its brand image: A sustainable and distinctive company and brand awareness with a new name and its own logo was created.
“The fresh look-and-feel also stands out considerably in the industry,” says Dr. Anne-Kathrin Bräu, Senior Vice President Communications at Vitesco Technologies. “It is the successful result of an elaborate development process to define a new brand. The visualization of the new company and brand identity as a developer and manufacturer of modern drivetrain technologies for sustainable mobility encompasses its own color worlds, visual language and an iconography that transport the newly defined company values: passionate, partnering and pioneering.”
Specially developed icons with a high recognition value guide as a red thread also through the online presence of Vitesco Technologies. The jury commends this design achievement with a “special mention” in the “Excellent Communications Design – Web category”. In the explanatory statement, the jury emphasizes the icon library on the company’s website, which combines all the icons: a “creatively excellent powering of green mobility”.
Following the Automotive Brand Contest and the Red Dot Design Award, the German Design Award is already the third occasion in which Vitesco Technologies is honored for its brand image. It is one of the most prestigious design competitions worldwide. Every year, a high-caliber, international jury awards innovative products and projects, and their manufacturers or designers, who are pioneers in the German and international design landscape. The award is granted by the Design Council, a leading center of excellence for communication and brand management in the field of design. The award focuses on unique design trends in the areas of product and communications design.
