Hyundai Motor Company and Kia Corporation have announced their involvement in Viva Technology 2024, Europe’s largest startup event, taking place from May 22–25 in Paris. They will demonstrate their dedication to global open innovation and partnerships via the ZER01NE platform, which showcases innovative startups and interdisciplinary projects. Highlighted at the event will be three companies from ZER01NE’s startup acceleration program: MOBINN, which develops autonomous robots for urban environments; BIOMYC, a Bulgarian startup specializing in sustainable vehicle interiors using mycelium composites; and JEDLIX, a Dutch company focusing on Vehicle-Grid Integration and smart charging technologies. Additionally, IVAAIU CITY, a creative group supported by ZER01NE, will explore the future coexistence of humans and robots through art, technology, and business fusion. Attendees can also experience Hyundai-Kia R&D’s sports technology designed for the Korean national archery team. Since its inception in 2018, ZER01NE has been an open innovation platform dedicated to discovering and investing in global startups, fostering in-house startup ventures, and sponsoring creators who envision future societal and mobility advancements. By participating in Viva Technology 2024, ZER01NE aims to enhance collaboration with global startups and boost opportunities with tech innovators, venture capitalists, academic institutions, and creative organizations. This participation is set to bolster Hyundai Motor and Kia’s efforts in open innovation and contribute to the growth of the global startup ecosystem by partnering with creative talents and forward-thinking innovators worldwide.
