The My BMW App and MINI App have become crucial tools for customers, particularly as the automotive industry shifts towards electric mobility. With five updates a year, these apps are continuously enhanced to meet the growing demands of users. A key feature is the Electric Vehicle Analysis, which helps drivers of combustion engine BMWs assess the suitability of an electric vehicle based on their driving patterns. This tool uses real driving data to simulate how many journeys could be completed on a single charge with an electric BMW, addressing common concerns like range anxiety. The app’s capabilities will be expanded in the future to include evaluations of idle time, long-distance travel, and charging information, helping users make informed decisions when considering a switch to electric vehicles.
The apps also offer a seamless experience between vehicle and app, with features like charging-optimized route planning, options for avoiding specific routes, and a Charging Wallet that allows users to manage tariffs from various providers. Additionally, users can monitor their vehicle’s status, control features like door locks and climate control, and even manage service appointments directly from the app. With a global user base of 13 million and an average rating of 4.8 stars in the App Store, the My BMW App and MINI App are clearly resonating with customers, providing them with a wide range of functions that are continuously improved and tailored to their needs.
