NIO Day 2024 marked a momentous occasion in Guangzhou, celebrating the 10th anniversary of NIO’s founding under the theme “Together & Further.” Over 22,000 attendees gathered to witness the event, which featured a rich blend of cultural and technological showcases, such as musical performances, artistic collaborations, and a user-driven charity marketplace. This year introduced the innovative “City Experience Day,” an interactive platform open to the public to explore NIO’s decade-long achievements and aspirations in revolutionizing the electric vehicle industry.
Central to the event was the launch of NIO’s flagship executive sedan, the ET9, embodying years of technological advancement and innovation. Priced at 788,000 RMB, the ET9 integrates cutting-edge features such as the SkyOS operating system and SkyRide chassis technologies, offering unparalleled comfort, performance, and digital intelligence. From its state-of-the-art cabin design to world-first engineering marvels like steer-by-wire and full active suspension, the ET9 sets a new benchmark for executive electric vehicles, blending luxury with groundbreaking functionality.
The debut of NIO’s third brand, firefly, further underscored the company’s commitment to diversifying the EV market. Designed for urban users, firefly focuses on compact, safe, and intelligent vehicles with premium features, epitomizing the brand’s ethos of being “vivid, thoughtful, and solid.” With pre-orders starting at 148,000 RMB, firefly combines aesthetic appeal with advanced safety standards and innovative use of space, promising to redefine the urban EV segment. These milestones highlight NIO’s sustained dedication to technological excellence and its mission to drive the global transition to electric mobility.
