Hyundai Mobis has unveiled a groundbreaking holographic windshield display at CES 2025, marking a major leap in in-car technology. This innovation transforms the windshield into a full-screen interface, projecting vital information like navigation, driving data, and entertainment details without the need for physical screens. Developed in collaboration with ZEISS, a leading German optical company, this technology harnesses light diffraction principles to deliver clear and vivid visuals, even in challenging lighting conditions. Designed for seamless integration into vehicles like Kia’s EV9, this display redefines the driving experience by combining cutting-edge optics with automotive functionality.
The holographic display stands out with its unique Holographic Optical Element (HOE) film, allowing it to retain the appearance of standard glass from the outside while offering immersive visuals inside. This fusion of transparency and utility exemplifies Hyundai Mobis’s innovative approach to enhancing vehicle design and usability. At CES, Hyundai Mobis and ZEISS highlighted their ongoing collaboration, with CEOs Lee Gyu Suk and Karl Lamprecht committing to further technological advancements. The product is slated for completion by 2026 and market availability by 2027, emphasizing a long-term vision for reshaping automotive displays.
Hyundai Mobis’s CES 2025 presence extended beyond the holographic windshield. The company hosted global clients and showcased 16 strategic products, demonstrating its leadership in vehicle electrification, electronics, and mobility solutions. With over 30 customer meetings, Hyundai Mobis underlined its dedication to expanding global partnerships and accelerating innovation in the automotive sector. By blending cutting-edge technology with strategic alliances, Hyundai Mobis is paving the way for a new era in mobility and redefining the possibilities of in-car experiences.
