Togg: Turkey’s Electric Vehicle Pioneer
Togg, an acronym for Türkiye’nin Otomobili Girişim Grubu, represents Turkey’s ambitious leap into the electric vehicle (EV) industry. Established in 2018 as a consortium of five major Turkish companies, Togg stands as a symbol of national pride and technological advancement in sustainable mobility. Headquartered in Istanbul, Turkey, Togg focuses on designing and manufacturing 100% electric vehicles with cutting-edge features and Turkish intellectual property. The flagship SUV, the T10X, began sales in 2023 following its assembly plant launch in Bursa province. Togg aims to expand beyond the domestic market, targeting significant European entry. Beginning with its debut at the upcoming IAA Mobility 2025 in Munich.
The Significance of IAA Mobility 2025 in Munich
IAA Mobility 2025, held from September 9 to 14, is Germany’s premier automotive trade fair reimagined as a 360° mobility platform. Unlike a conventional car show, the event encompasses innovative electric vehicles, autonomous driving, and futuristic transport solutions, attracting over 500,000 participants globally. The fair is situated in two venues: the Munich exhibition grounds for industry professionals (IAA Summit) and downtown Munich for public interaction (IAA Open Space). IAA Mobility serves as a pivotal stage for brands like Togg to showcase their latest EV technology to a wider European audience and demonstrate leadership in sustainability and intelligent mobility systems.
Togg’s Showcasing Plans at IAA Mobility 2025
Togg will feature prominently at IAA Mobility 2025, unveiling two of its most advanced electric vehicles: the T10X SUV and the T10F fastback sedan. The T10X is Turkey’s first domestically produced electric SUV, boasting strong market performance with over 68,000 units sold domestically in the first half of 2025 alone. It offers high performance with a sustainable design ethos, appealing to environmentally conscious consumers. The T10F, completing rigorous testing, introduced advanced AI systems and driver assistance technologies with an impressive 600 km driving range. Its world premiere will be in Munich. Signaling Togg’s readiness to enter and compete in the European EV marketplace with competitive pricing and innovative design.
Togg’s Strategic Vision and Market Expansion
Togg’s vision extends beyond Turkey, aiming to sell one million electric vehicles by 2032. Besides Germany, Togg plans market entry into France, Italy, the Netherlands, and Sweden. These expansions underscore Togg’s strategy to position itself as a global contender in the EV sector. It leverages Turkey’s rising EV market, which has seen rapid adoption and expanding infrastructure. The IAA Mobility 2025 event is crucial for Togg to demonstrate its technological prowess and build brand recognition in Europe, supported by strong government backing and innovative product development led by Turkish design expertise.
Togg and IAA 2025 Shaping Mobility’s Future
Togg’s participation in IAA Mobility 2025 marks a defining moment for Turkey’s automotive industry and global electric mobility trends. By showcasing the T10X and T10F electric vehicles, Togg is not only introducing sustainable, high-tech cars. It also inspiring a new wave of smart, environmentally friendly transportation solutions. As the automotive world converges in Munich, Togg stands out as a leading example of innovation, national pride, and commitment to a greener future, setting the stage for transformative mobility experiences for European and global consumers alike.
