The Volkswagen Group’s Board of Management has committed to expanding entry-level electric mobility, focusing on bringing affordable electric vehicles to the European market by 2027. The initiative aims to provide compact and economically accessible electric cars priced around 20,000 euros, thereby fulfilling the Group’s promise of making mobility available to all and promoting widespread adoption of electric vehicles. Volkswagen’s brand diversity underscores its social responsibility for ensuring sustainable and affordable mobility. CEO Oliver Blume emphasized the Group’s long-standing association with affordable mobility and the new project’s alignment with European industrial and customer interests. Thomas Schäfer, CEO of the Volkswagen brand, highlighted the necessity of attractive, entry-level electric vehicles to foster widespread adoption of electromobility, despite the challenges posed by rising costs of energy, materials, and raw materials. He stressed the importance of political support and competitive conditions for the success of this initiative.
The project emphasizes high localization within Europe, which benefits the continent as an industrial hub and reduces CO2 emissions by minimizing long transport routes for components. This decision marks a significant step towards widespread electromobility in Europe, with intensive work already underway on the “Electric Urban Car Family.” This family of electric vehicles, priced under 25,000 euros, is expected to debut by late 2025, featuring two compact cars from VW and CUPRA and two small SUVs from Škoda and VW, all manufactured in Spain. The Volkswagen Group’s commitment to a 20,000-euro all-electric entry-level vehicle signifies a progressive move towards making electromobility accessible to a broader European audience.
