Renault has partnered with the female-founded start-up ‘She’s Electric’ to inspire and empower women in the UK to switch to electric vehicles through a series of live events. In July, She’s Electric will host test drive days in Worcester and Bath, offering guests the opportunity to drive the Renault Scenic E-Tech 100% Electric, which won the European Car of the Year 2024. This model, with a range of up to 379 miles and modern connectivity features, is designed to meet the needs of today’s families and drivers. Alongside test drives, attendees will explore new brands, participate in ‘Empowerment Panels’ on EV topics, and enjoy interviews with inspirational women, aiming to address the car-buying concerns of women who will soon hold a significant portion of the UK’s wealth but often distrust traditional car dealerships and brands. She’s Electric is a community focused on providing entertaining, informative, and empowering experiences that leverage women’s growing consumer power and support sustainable choices. CEO Rebecca Day expressed excitement about the collaboration with Renault, emphasizing the shared values of empowerment and stylish sustainability. Guillaume Sicard, Managing Director of Renault UK, highlighted the Scenic E-Tech’s role in promoting the benefits of electric vehicles to women drivers, noting its multi-award-winning status and advanced specifications. The partnership aims to make the switch to electric driving a confident and appealing choice for women, aligning with She’s Electric’s mission of empowerment and sustainable living.
