Accelerating the UK’s Electric Vehicle Transition
The rapid rise of electric vehicle (EV) adoption in the UK demands a robust and reliable charging infrastructure to support drivers. As one in five new cars sold in the UK is now electric, building accessible, fast, and dependable charging points is critical for sustaining this momentum. Duracell, a globally trusted battery brand, is entering the EV charging market with Duracell E-Charge, an ambitious nationwide network of ultra-fast charging stations. This initiative aims to empower drivers with the confidence to travel longer distances sustainably and conveniently. By investing over £200 million in this project over the next decade, Duracell is poised to be a major player in improving the UK’s EV charging landscape and catalyzing the country’s transition to greener transportation .
Duracell’s Trusted Legacy Meets Innovation
Known for its long-lasting batteries, safety standards, and commitment to sustainability, Duracell leverages decades of consumer trust with the launch of Duracell E-Charge. Javier Hernandez Reta, Duracell’s Chief Marketing Officer, emphasizes that the company’s new venture builds on its reputation for going the extra mile. Now extending that reliability to EV drivers. The partnership involves Elektra Charge as the operator and The EV Network (EVN) as the key developer and funder. EVN is recognized for delivering some of the UK’s largest and most advanced charging hubs. Together, they will focus on high-performance charging stations capable of ultra-fast charging speeds. Strategically rolling out sites to serve motorway travelers, retail locations, city gateways, and hospitality venues .
Ultra-Fast Charging Performance and User-Friendly Experience
Duracell E-Charge is designed to meet EV driver demands for speed, reliability, and convenience. The network will offer ultra-fast charging with outputs up to 1,000 kW. Enabling significant battery recharge in minimal time—crucial for drivers on long journeys. High uptime guarantees consistent availability, reducing downtime frustrations common with existing infrastructure. Pricing transparency and a variety of payment options—app-based, contactless, or plug-and-go—provide flexibility and eliminate uncertainty about costs. The user interface is intuitive, with clear navigation and 24/7 support. Ensuring the entire charging process is fast, simple, and dependable. These features collectively aim to remove barriers that often deter potential EV buyers concerned about charger accessibility and speed .
Strategic Rollout and Market Impact
Duracell E-Charge’s initial rollout will feature six sites in 2025, focusing on locations where drivers most need fast recharging access. Rapid expansion will continue into 2026 and beyond, filling critical gaps in the UK charging network. By situating chargers in high-traffic areas such as motorways and shopping centers, the network will accommodate daily commuters, long-distance travelers, and urban EV users alike. The initiative not only supports individual drivers but also aligns with the UK government’s ambitious climate goals to phase out internal combustion engines and reduce transport emissions. The increasing availability of ultra-fast chargers can accelerate EV adoption, fostering a more sustainable transport ecosystem .
Duracell E-Charge: Powering the Future of Mobility
Mark Bloxham, Managing Director of Duracell E-Charge, sums up the vision succinctly. Charging an EV should be as straightforward as changing batteries in a remote control. Duracell E-Charge brings convenience without compromise—offering reliable, ultra-fast charging stations. This new network reflects the company’s commitment to powering people’s lives and journeys sustainably. As electric vehicles become more common, having a dependable charging infrastructure like Duracell E-Charge is crucial for consumer confidence and widespread EV adoption. This pioneering effort demonstrates how trusted brands can innovate to meet evolving mobility needs.
