BYD’s unveiling of the SHARK pickup truck in Mexico is a significant milestone for the company. This new addition to their lineup represents a fusion of new energy technology and luxury, setting a new standard in the pickup truck market. The SHARK is built on BYD’s DMO Super Hybrid Off-road Platform, showcasing the company’s commitment to innovation and sustainability.
What’s particularly noteworthy about this launch is that it’s BYD’s first global product introduction outside of China. This move underscores their ambition to expand their presence in international markets and cater to a diverse range of consumers worldwide. By bringing the SHARK to Mexico, BYD is not only tapping into the country’s growing demand for electric vehicles but also positioning itself as a key player in the global plug-in hybrid pickup segment.
In crafting the BYD SHARK, the design team, led by BYD Design Director Wolfgang Egger, took inspiration from the sleek and powerful form of sharks. This influence is evident in every aspect of the vehicle, from its exterior to its interior.
The exterior design of the SHARK is striking, with full-length LED lights that mimic the appearance of a shark’s open mouth, giving the truck a fierce and commanding presence on the road. The fluid body lines along the sides of the vehicle reflect the graceful movement of a shark underwater, further enhancing its aerodynamic profile. Even the rear of the SHARK is thoughtfully designed, with a through-type tail light inspired by a shark’s tail fin, seamlessly blending natural and technological aesthetics.
Inside the cabin, BYD Interior Design Director Michele Jauch-Paganetti drew inspiration from spaceship consoles to create a futuristic and functional environment. The cockpit features a 10.25-inch LCD instrument panel and a 12.8-inch adaptive rotating screen, providing drivers with all the information they need in a sleek and modern display. Additionally, the rear row seats offer a luxurious experience with a 27-degree recline angle, challenging the traditional design of pickup truck interiors and prioritizing comfort and luxury for passengers.
At the heart of this platform is a non-load-bearing frame specifically designed for hybrid vehicles, combined with the world’s first longitudinal EHS drive assembly. This innovative setup, along with Cell to Chassis (CTC) technology and a rear-wheel drive assembly tailored for pickup trucks, ensures a perfect balance between performance and comfort. The inclusion of double-wishbone independent suspension at both the front and rear further enhances the SHARK’s handling and ride quality.
When it comes to power, the BYD SHARK doesn’t disappoint. With its rear-drive powertrain, EHS electric hybrid system, and a potent 1.5T high-power engine, it delivers over 430 horsepower, equivalent to a 4.0L V8 engine. This translates to impressive acceleration, with the SHARK going from 0 to 100 kilometers in just 5.7 seconds, leaving other pickups in its category in the dust.
But power is nothing without control, and the SHARK excels here too. Thanks to intelligent electric AWD, torque distribution between the front and rear wheels can be precisely adjusted in milliseconds, ensuring optimal traction on any surface. This advanced system not only enhances off-road performance but also sets a new standard for reliability and ease of use in pickup trucks.
In terms of efficiency and environmental impact, the BYD SHARK leads the pack. It achieves a remarkable 40% reduction in fuel consumption compared to other fuel-powered pickups in its class, even when operating at low battery levels. This redefines the perception of pickups as gas-guzzling vehicles, showcasing BYD’s commitment to sustainability.
Speaking of sustainability, as a plug-in hybrid model, the SHARK offers impressive endurance in both fuel and electric modes. With a comprehensive cruising range of 840 km under NEDC conditions and a pure EV range of 100 km, it’s well-equipped for urban commuting and long-distance travel alike.
With its front and rear double-wishbone independent suspension system, the BYD SHARK strikes a perfect balance between agility and comfort, offering an unmatched driving and riding experience. And with the VTOL (vehicle-to-load) function, it transforms into a versatile “mobile power station,” catering to a wide range of outdoor power needs and enhancing convenience for pickup enthusiasts everywhere.
The intelligent cockpit of the BYD SHARK is a marvel of modern technology, seamlessly integrating into a vast and diverse ecosystem. With its voice control capabilities, users can effortlessly manage various aspects of their driving experience, from adjusting driving modes to controlling music playback, all with simple voice commands. This not only enhances convenience but also elevates comfort during every journey.
Through the BYD Cloud Service, users gain remote access to vehicle management via their mobile devices. This allows for personalized settings such as pre-activating air conditioning and adjusting seat ventilation and heating, ensuring a comfortable environment before even stepping into the vehicle. Additionally, the introduction of NFC digital key technology means users can access the SHARK without the need for a physical key, using only their smartphone or other intelligent devices, further enhancing the overall experience of driving a new energy vehicle.
Safety is paramount, and the BYD SHARK delivers with its innovative features. The head-up display provides drivers with constant access to crucial driving information, minimizing distractions and significantly enhancing safety on the road. Furthermore, the inclusion of a 540-degree ultra-wide-angle panoramic view camera allows drivers to monitor their surroundings and the underside of the vehicle, making off-road navigation easier and safer.
In essence, the BYD SHARK’s intelligent cockpit represents a leap forward in automotive technology, offering unparalleled convenience, comfort, and safety features. With its seamless integration into a diverse ecosystem, it sets a new standard for intelligent new energy vehicles, promising a futuristic driving experience for users around the world.
With over two decades of expertise in new energy automobiles, the BYD SHARK emerges as a pioneer of sustainability and technology in the luxury pickup sector. It sets a new benchmark for excellence, promising a revolutionary driving experience for users worldwide as it expands into more countries and regions in the near future.
BYD’s commitment to innovation and technology is ingrained in its development philosophy, which prioritizes a “technology-based, innovation-oriented” approach. This philosophy guides BYD’s globalization strategy, which aims to accelerate the adoption of new energy automobiles across diverse markets.
Currently, BYD’s new energy vehicle footprint spans over 80 countries and regions, including key markets such as Japan, Germany, Australia, Brazil, and the United Arab Emirates. Through its relentless pursuit of innovation, BYD has achieved significant milestones and is at the forefront of technological advancements in the global automobile industry.
